How many have you noticed that some advertising campaigns specially in social media gains huge popularity while some become flops?
It is because of the neuroscience behind it that ticks the feeling of the audience.
Neuromarketing is creating neurological effects in the subconscious level of the audience. It generally touches the belief of people that they grow in.
Social media marketing can be a powerful medium for neuroscience marketing as people frequently log in. As people buying decision has already been changing with the change in technology, different social media platforms like Facebook, Instagram, YouTube among others which has millions of active users is the best option for brands to reach in their customers.
Digitalin, a top digital advertising agency in Nepal which has already become successful in creating some impactful ad campaigns and helped the brand to create market value in the market.
It is must important to understand causes for which people react or take action. Making a story and what really ticks the mind of the audience needs to be understood by the marketers.
Though people have a different perception, faith, culture, religion, nationality but something common will always connect to human feeling and emotion.
It is also important to understand why people do what they do and what is common to all of us that persuade to react and respond.
We should communicate the way it relates to the common livings and touches the emotions of people which alternatively creates peoples’ belief to the brand. Peoples’ buying decision depends on what they believe and the belief roots to their past living and experiences.
An example of it can be endorsing celebrity or well-known personality from a different profession, they are used as brand endorsers because people believe them and they get influence with then by watching their movies and real-life and also the success they earn from their profession.
The targeted audience or potential buyer needs to feel like they are not only an audience but a valued customer.
Some brand has even started endorsing common face in the advertisement which also helps in creating a strong bond among the consumers.
Neuromarketing is all about influencing the brain and persuading them to take the services or buy the product.