Transforming Ideas
Into
Impactful Campaigns
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Surf Excel’s Daag Ramro Cha campaign celebrated the joy of childhood by encouraging parents to share heartwarming moments of their kids enjoying playful, messy experiences. Emphasizing that stains are a sign of fun and learning, the campaign reassured parents that Surf Excel is there to clean up the mess. To amplify engagement, we collaborated with top influencers who shared their own stories, inspiring wider participation. Those who submitted their experiences stood a chance to win a Samsung Washing Machine, making the campaign both meaningful and rewarding. This initiative strengthened Surf Excel’s message that dirt is good.