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SUNSILK
DASHAIN VIBES CAMPAIGN
S1, S2, S3

Sunsilk Nepal's "Dashain Vibes" campaign celebrated diverse hairstyles and community spirit. The initiative, launched in 2021, invited participants to showcase their unique hair expressions during the festive Dashain season. With successive seasons building on its success, the campaign reached new heights in 2023, boasting 4,485 participants and over 174 million views. Winners received Rs. 100,000, featured in Sunsilk packaging, and joined the esteemed Sunsilk Gang of Girls community. This campaign exemplifies Sunsilk's commitment to celebrating diversity and fostering a sense of belonging among its consumers, solidifying its status as a leading beauty brand in Nepal.

108 M+


Impression

174 M+


Engagement

11,000+


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