Transforming Ideas
Into
Impactful Campaigns
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Set Wet's "Play in Style" campaign aimed to associate the brand with a major football event and maintain engagement with its target audience throughout the tournament. By creating a dedicated microsite, participants were able to register via a predefined form and engage in three simultaneous contests, fostering continuous excitement. The campaign effectively utilized call-to-action posts and videos to attract over 2,500 participants from across Nepal. This strategy not only connected Set Wet with football fans but also sustained engagement, making the contest a notable success.