Pepsi Refreshing
utsav campaign

Pepsi’s Refreshing Utsav Offer successfully elevated the festive spirit during Dashain and Tihar with an enticing deal—a free 250ml Mountain Dew with every 2.25L Pepsi and 400ml Pepsi at just Rs. 50. To amplify the campaign, Pepsi collaborated with 27 influencers, who created engaging and relevant videos showcasing how Pepsi enhances festive moments. This strategic digital push resulted in 5 million+ views, driving significant brand engagement and increased in-store purchases. With a strong presence across social media and retail, the campaign reinforced Pepsi’s position as the ultimate refreshment for every celebration.