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In the wave of TikTok's popularity, Digitalin seized the opportunity to amplify the brand presence. When Pepsi introduced its latest "More Fizz" formula, we launched a catchy jingle and fun dance challenge, teaming up with influencers for an exciting event. We then held a TikTok contest where people recreated the hook step and participated where we got over 700 participants. Contest winners scored big with a cash prize of rupees 4 lakhs and cool gift hampers. This innovative campaign not only expanded brand reach but also resonated with a diverse audience, setting our brand message in the hearts and minds of consumers.
46 M+
Impression
4.4 M+
Engagement
700+
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