Transforming Ideas
Into
Impactful Campaigns
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To raise awareness about Pepsi's new formulation, we launched the "More Fizz More Swag" campaign on TikTok. We developed a catchy jingle and hook step, collaborating with brand ambassador Pradeep Khadka and over 30 influencers who recreated the hook step and encouraged user participation. Top dancers and dance studios also joined to maintain campaign buzz. Additionally, we utilized Spotify to engage a broader audience. The campaign successfully boosted engagement, expanded audience reach, and generated 700+ user-generated content, enhancing brand exposure and communication.