Dove Bar Launch
QR Campaign

For the launch of the Dove Beauty Bar, we redefined traditional advertising by seamlessly blending print and digital through the power of mixed reality. A strategically placed QR code in the print ad transformed an ordinary newspaper into an interactive experience—when scanned, the TVC played within the newspaper itself, creating an engaging and immersive moment for consumers. This innovative approach not only enhanced brand recall but also reinforced Dove’s gentle skincare promise in a fresh, tech-driven way, proving that even a basic print ad can be brought to life with the right mix of creativity and technology.