DEW
X ROADIES

Mountain Dew did an exciting collaboration with Roadies, a beloved adventure show in Nepal, as the associate sponsor for its fifth season. This partnership significantly boosted the brand's recognition and visibility to new heights. Our integrated activation strategy included a digital contest on Mountain Dew’s social media pages and collaborations with influencers. The highlight was a bang-on event at LOD Club, where we showcased the show's finale and invited Roadies contestants. The event was a resounding success, celebrating our teamwork and the impactful synergy between Mountain Dew and Roadies.