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Mountain Dew, a brand synonymous with adventure and the ethos "Darr Ko Agadi Jeet Cha," discovered the extraordinary story of Gelje Sherpa, a renowned Nepali mountaineer. While just 500 meters from summiting Mount Everest, Gelje selflessly rescued a stranded Malaysian climber, embodying Mountain Dew's spirit of courage and selflessness. Captivated by his heroism, Mountain Dew partnered with Gelje to elevate his recognition, promoting his story through print, OOH, and social media, achieving over 21 million impressions. Gelje also shared his experience on the popular podcast 'On Air with Sanjay.' Further supporting Gelje, Mountain Dew is backing his dream project of opening a new route to Mount Cho Oyu from Nepal, reinforcing their commitment to true adventurers.