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Mountain Dew’s Friendship Day campaign – "Sathi Sanga Darr Ko Agadi Jeet Cha" celebrated the fearless spirit of friendship through music. Collaborating with five top musical influencers, the campaign brought unique renditions of Dew’s thematic song, each capturing the essence of courage and camaraderie. These powerful interpretations resonated deeply with audiences, garnering 4 million+ views and amplifying the message that with friends by your side, every fear can be conquered. By blending music, adventure, and friendship, Mountain Dew successfully strengthened its fearless positioning while creating an engaging and shareable digital moment.