DEW
DARE TO WIN
SEASON 3

Embracing Mountain Dew's adventurous spirit, we boarded on a real-life thrill ride. We launched a digital contest, where participants had to share their most daring adventure sports photos along with what adventure meant to them. The response was overwhelming, with over 3000 entries flooding in. To keep the excitement alive, we onboarded three adventure influencers who added their thrilling touch to the campaign. Fifty lucky participants were shortlisted for the ultimate adventure experience, which included activities like bungy jumping, canyoning, rafting, rock climbing and many more. The contest sparked huge brand engagement, with social media buzzing as thousands shared their adventures, reinforcing Mountain Dew's brand communication.