Transforming Ideas
Into
Impactful Campaigns
Center Fruit, aiming to leverage humor to create an enjoyable experience that resonates with its brand and audience, launched the "Comedy on Top" campaign. The campaign centered around a unique contest that encouraged participants to inbox a one-minute comedy video, which they also uploaded on Facebook. The theme revolved around the exciting prospect of a comedy show at Mt. Everest base camp. From the submissions, five finalists were selected by a judge based on the videos sent. The campaign culminated in selecting two winners, chosen by a judge based on their performances. These winners received the incredible opportunity to be part of a one-of-a-kind comedy show at Mt. Everest base camp, maximizing participation, generating brand recall, and ensuring high engagement.