Portfolio

To raise awareness about Pepsi’s new formulation, we launched the “More Fizz More Swag” campaign on TikTok. We developed a catchy jingle and hook step, collaborating with brand ambassador Pradeep Khadka and over 30 influencers who recreated the hook step and encouraged user participation. Top dancers and dance studios also joined to maintain campaign buzz. […]

Set Wet’s “Play in Style” campaign aimed to associate the brand with a major football event and maintain engagement with its target audience throughout the tournament. By creating a dedicated microsite, participants were able to register via a predefined form and engage in three simultaneous contests, fostering continuous excitement. The campaign effectively utilized call-to-action posts

Center Fruit, aiming to leverage humor to create an enjoyable experience that resonates with its brand and audience, launched the “Comedy on Top” campaign. The campaign centered around a unique contest that encouraged participants to inbox a one-minute comedy video, which they also uploaded on Facebook. The theme revolved around the exciting prospect of a

Happydent, a functional gum brand known for promoting whiter and brighter teeth, launched the “Make Nepal Smile” campaign to uplift spirits during difficult times. The campaign aimed to engage Nepalese audiences by encouraging them to share videos showcasing their talents in dancing, singing, stand-up comedy, rap/hip-hop, acting, mimicry, or any skill that could bring smiles

Dove’s Women’s Day campaign in 2023, themed “Embracing the power of appreciation, one note at a time!” exemplified the brand’s commitment to celebrating the incredible women in our lives. Through experiential marketing, Dove surprised women in a bustling mall with heartfelt messages of appreciation, capturing their genuine reactions on camera. The resulting video showcased the

In the wave of TikTok’s popularity, Digitalin seized the opportunity to amplify the brand presence. When Pepsi introduced its latest “More Fizz” formula, we launched a catchy jingle and fun dance challenge, teaming up with influencers for an exciting event. We then held a TikTok contest where people recreated the hook step and participated where

Embracing Mountain Dew’s adventurous spirit, we boarded on a real-life thrill ride. We launched a digital contest, where participants had to share their most daring adventure sports photos along with what adventure meant to them. The response was overwhelming, with over 3000 entries flooding in. To keep the excitement alive, we onboarded three adventure influencers

Sunsilk Nepal’s “Dashain Vibes” campaign celebrated diverse hairstyles and community spirit. The initiative, launched in 2021, invited participants to showcase their unique hair expressions during the festive Dashain season. With successive seasons building on its success, the campaign reached new heights in 2023, boasting 4,485 participants and over 174 million views. Winners received Rs. 100,000,

Mountain Dew did an exciting collaboration with Roadies, a beloved adventure show in Nepal, as the associate sponsor for its fifth season. This partnership significantly boosted the brand’s recognition and visibility to new heights. Our integrated activation strategy included a digital contest on Mountain Dew’s social media pages and collaborations with influencers. The highlight was