Want more brand presence? Have you considered Facebook & Instagram Stories?
This feature in Facebook and Instagram has garnered more popularity in recent times.
Any stories you put on Facebook and Instagram remain for 24 hours and the viewers can view or comment in it which is visible to the person who shares it.
With the increasing popularity of social media, the celebrities who were not using any social media platform have started opening their accounts in it. The celebrities have rightly been using social media platform not to promote themselves but also endorse brands.
Digitalin, synonym of best digital marketing in Nepal is using different social media features to connect the brand and consumer.
Promoting any brands on Facebook and Instagram stories is not only cost-effective it provides instant comments and feedback with effective results.
Instagram stories have even feature like ‘swipe up’ that let’s to learn viewers to know more about the brands and products.
As the Facebook and Instagram stories appear in full screen there are no chances of other competing brand appearing in the screen.
If the brand is endorsed by any celebrity and they place the ad in their stories then it more looks like a recommendation than advertising due to its organic content.
Facebook and Instagram stories also have a feature of uploading video or animated image or image only which helps in brands to promote their product and services the way they want. Also, one can add statements, filters, stickers, take a poll, add website links and can add more stories at one time that makes it more interesting for viewers.
The live option in Facebook and Instagram can also be an option going live for brand endorsers to the audience.
The impact of Facebook and Instagram stories is high compared to what it appears in random news feed.
Advancement in technology and new digital platform are being introduced in the market, it has made things easier reaching a specific targeted audience with a positive outcome.
If we talk about Nepal, there are more 10 million Facebook users followed by Instragram with 1.23 million users. The number is rising in a very progressive way year-on-year and no doubt it has garnered the attraction of every single user with most of the people spending many hours on it.