In recent years, social media marketing has become an effective way to promote products and services on a small budget with high impact in the country.
The rapidly growing number of social media users in Nepal has been expanding at a healthy rate as many people are using digital devices. The number of digital ad agency has been growing gradually in the country. Following the changing trends traditional ad agencies have also started updating their business to create ad for digital media platform.
Digitalin, one of the prominent digital branding and brand carving has already launched popular and successful ad campaigns on Facebook and Instagram.
According to a global statistics, the number of Facebook users has reached 10 million till November. Similarly, the number of Instagram users has reached to 1.2 million while the number of messenger users has reached to 5.7 million. And the number has been increasing year-on-year.
Similarly, the number of You Tube user has also been increasing in the country along with other social media platforms such as Twitter and Linkedin. So, brands have many options to choose from which will have provide fruitful results.
Expanding internet service and with half of the population connected and the number of internet users have growing in pace with internet service providers and telecommunications companies coming in the market aggressively.
With the market flooded with ability of smartphone at economic price have helped in increased the internet users.
Many people are online these days and it has become easy to reach targeted audience conveniently. The reaction in social media is also quick with people talking about on it. Globally social media has become best platform to place ad.
Due to the increase popularity of social media among people, brands have also started allocating certain budget of marketing to social media.
Facebook and Instagram are popular medium that brands are looking to promote their product and services.
Comparatively, advertising through social media is cheaper than in traditional medium with result more accurate and fast to occur.
The use of social media marketing helps in achieving brand’s sales growth, increase brand awareness, more inbound traffic, cost effective. It also helps in customer satisfaction and improves brand loyalty.
Many has started considering social media marketing is a powerful medium to reach to the customers locally and globally. The engagement of social media audiences is also high with many people spending their times in social media.