Short ad videos in social media is changing the buying decision of people.
Short videos specially in social media helps to convince people to purchase your product and services if you are emotionally able to connect them.
Most of the people are preferring videos to learn about any product or services which points that videos are the best option to connect potential customers or consumers.
Videos used in social media is produced in a way to grab the attention of viewers explaining the key concept of the product and services by using graphs, animation, acting, along with the powerful script.
The engagement of short videos in Facebook and Instagram is gaining more popularity with millions of views.
Beside posting personal photos and chat purposes or scrolling, people are attracted more towards videos in social media these days with the change in features in different platforms.
Digitalin, one of the finest digital marketing ad agencies in Nepal is providing all online marketing services including social media videos.
In recent days short videos with an impactful message have been gaining popularity and ability to become ‘viral’ in different social media platform.
As more than 50 percent of people browse through mobile devices the video needs to be mobile friendly and engaging type.
It is also important to identify key platforms to run an ad campaign to generate more views. Facebook, Instagram, YouTube, LinkedIn, Snapchat, each social media platforms has unique features and loyal users. So make sure which platform can be appropriate and effective to reach a targeted audience.
The videos can also be used stories in Facebook and Instagram as well.
Quick videos are easy to create. Social media videos are also cost-effective as one can make quick videos through the smartphone, thanks to video capturing quality in a smartphone these days.
To make video popular one can also promote in different social media platforms so that people find it and watch it.
YouTube is the number one video channel that is being used by many brands followed by Facebook when it comes to promoting or campaigning for brands via video medium in social media.
Horizontal videos are preferred videos compared to square and vertical video while live videos can also help in connecting with potential buyers.
With more engagement in videos observed in recent days, there is a huge potential of short marketing videos have in coming days.
These day people can notice more videos in Facebook news feed. So brands can take benefit of it. Inspirational, emotional videos get more engagement, views, comments and share.