If we look at recent trends, people’s purchasing decision is getting highly influenced by friend, relatives and influencers recommendation.
Following the trend, brands have started promoting their products and services using the public pages of celebrity and micro-influencer via digital marketing platform- Facebook and Instagram.
The impact of celebrity or people who continue to follow non-celebrity influencer has also been persuading people’s purchasing capacity due to which influencer marketing is gaining popularity locally and globally.
Digitalin, a leading digital ad agency that has bagged several prestigious awards has been doing influencer marketing which has assist brands to achieve their goals.
The power of the social media platform is that it connects diversified people globally through which celebrity can interact about them in real-time. People always want to know what perfume their admired celebrity uses or which lipstick brand followed celebrity is using or secrets to fitness or clothing brand they wear.
And when a celebrity shares the products they use sharing photo or videos in their social media, there are very high chances of consumer start following the same brands and services.
Influencer marketing is bringing endorsements from social media celebrities by using their online medium to advertise products and services. It looks more real when endorsers themselves pose as potential buyers where the endorsements looks more of recommendations rather than advertisements.
Nepal is witnessing a healthy growth of digital advertising. With the number of social media, users continue to grow influencer marketing is slowly creating its buzz in the industry. As local and international brands are now getting aware of the increasing number of social media users in the country, they have started investing to promote their product and services through especially from Facebook and Instagram.
One can get the overall information of celebrity through their public social media pages which helps in planning for the advertising brands accordingly.
It is also true that brands have known the results of celebrity endorsements through social media which has a higher impact than any other general advertisements using traditional media.
With the continuous updates in features of Facebook and Instagram, it has made business marketing easier and more targeted through a widespread list of features and analytics tools. This has been helping business owners create profiles, attract followers, build engagement, and develop insights speed and efficiency.
The use of hashtag also has high chances of appearing in search engine and getting more traffic to the brand pages.